Founded

Founded
Partner since 2012

Learn about becoming a partner

Founded started working with SportsAid in the summer of 2012 after the success of the London 2012 Olympic and Paralympic Games.

The award-winning creative agency wanted to help promote the charity so it could raise more funds for young athletes. They have kindly donated their time, resources and creative expertise to SportsAid ever since.

The first thing they did was to create a new campaign for SportsAid, called "I Will", helping to promote its athletes in a more dynamic and visual way. By doing so, the campaign encourages people to respond by saying "I will", and play their own part in the future of British sport.

The 'I Will' campaign was launched at the SportsBall in 2012 with a stunning film, called I Will Be Next, and a set of photos of each of the athletes featured in the film.

The campaign was redeveloped in 2013, ahead of the Sochi 2014 Winter Olympics, to cover winter sports, and again in 2015 to help SportsAid gear up for its 40th anniversary in 2016.

 Find out more at sportsaid.org.uk/iwill

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