The Realbuzz Group, an industry leading provider of digital solutions in the events, fitness and charity sectors, is a key supporter of Britain’s leading young disabled athletes through SportsAid. The Realbuzz Foundation, which acts as the fundraising arm of the company, was founded by the Realbuzz Group chairman Tim Rogers after he was inspired by the relentless dedication and passion young athletes show for their sport.
The Foundation has been supporting young athletes through SportsAid since February 2015 when it pledged to help 10 disabled sportsmen and women. Since then, the Foundation has significantly increased its support with 100 athletes now benefitting from the partnership in 2017. The success of the Foundation’s support was seen last summer as six currently supported athletes, including England CP football captain Jack Rutter (pictured), and three previous awardees competed at the Rio Paralympics.
The Realbuzz Group links up with SportsAid in a number of areas and has been supporting the charity’s challenge event fundraisers by developing a specific online training zone to help them towards achieving their goals. SportsAid Week, an annual initiative raising money and awareness to support the next generation of athletes, is also backed by the Realbuzz Group through sponsorship and staff engagement as the office prepare to take part this September.
Here, Paul Eaton, Chief Marketing Officer of the Realbuzz Group, explains more about the wide-ranging work of the company and the story behind its partnership with SportsAid…
The Realbuzz Group has been supporting young talented athletes via SportsAid since 2015. How important is this partnership?
“The SportsAid partnership is hugely important to The Realbuzz Group. Every single member of the company understands and appreciates the support we give to young disabled athletes, and it serves as a constant daily motivation.”
What motivated The Realbuzz Group to begin supporting young athletes? What continues to be the main driver behind this?
“The overriding ethos of our realbuzz.com website is to encourage our users to challenge themselves. To achieve their full potential, no matter what their ability level. We are well aware that young athletes often don’t have access to the necessary funding to reach that potential, even when they’re at the top of their chosen sport. Our funding for young disabled athletes gives them the financial platform they need to be the best they can be.”
The Realbuzz Group specifically supports disabled athletes through the Realbuzz Foundation. What’s the reason for focusing on disability sport?
“Our Chairman, Tim Rogers, has always been inspired by the relentless dedication and passion displayed by disabled athletes, and that is a sentiment shared by everyone at the company. We were hugely honoured that nine of our previous and current Realbuzz Foundation athletes competed in the Rio 2016 Paralympics, and hope to see help many more make it to Tokyo in 2020.”
How satisfying is it to see the success of the athletes supported by the Realbuzz Foundation? What did it mean to have nine competing in Rio?
“We’re constantly keeping track of all of our Realbuzz Foundation athletes, so we already knew that every single one of them was achieving amazing things. However, to see their talents showcased on the world stage, where they will no doubt have inspired the next generation of young disabled athletes, was a truly special moment for us.”
The Realbuzz Group has supported this year’s SportsAid Week by sponsoring its fundraising packs. What appeals to The Realbuzz Group about SportsAid Week?
“SportsAid Week is a fantastic campaign that we are proud to be part of. Not only does it raise funds for the vital work that SportsAid do, but it also raises awareness. We love the fact that absolutely anyone can get involved, no matter what their passion is. We’ve already come up with a few great SportsAid Week fundraising ideas in the office that everyone here will be taking part in!”
A specific online training zone has been developed by The Realbuzz Group for SportsAid’s challenge event fundraisers. Are you able to tell us more about this?
“Our realbuzz.com website is full of thousands of articles on health, fitness and training, all written by expert contributors. The training zone we’ve set up for SportsAid’s challenge event fundraisers allows us to share targeted training information tailored for all ability levels. It will give those fundraisers the information and advice they need to excel in the events they take part in.”
You’re also launching an e-commerce store. What’s the story behind this and how will it benefit young athletes?
“Over the last 17 years we’ve specialised in the health, fitness and active events industries. That expertise means we’ve built up an extensive knowledge-base of the clothing, footwear and equipment requirements of our audience. We wanted to give them the best possible range of specialist running and fitness equipment, and we didn’t feel anyone else was offering that. Our expansion into retail has been a constant learning experience for us, but we knew all along that the Realbuzz Foundation and our work with SportsAid would be a key focus of both our online and physical stores. We offer multiple opportunities for our customers to donate to the support of young disabled athletes, and we will also be donating a percentage of our profits.”
Finally, can you give us an insight into any other programmes and projects The Realbuzz Group supports and runs?
“The Realbuzz Group works with a range of high-profile events around the world to provide race registration software, charity fundraising programmes, and online community hosting. We work closely with the Virgin Money London Marathon to organise both their online entry system and charity programme. The race has raised over £830 million for charity since 1981, and holds the world record for the biggest single day-fundraising event in the world. Our work in connecting charities with the event plays a big part in this, which as you can imagine feels great!”
Would you like to find out about how you could become a partner of SportsAid? You could create a unique partnership of your own and build a lasting relationship with some of the brightest prospects in British sport.