I really believe that we are helping to develop the next generation of British sporting talent through our partnership with SportsAid. There are many parallels between achieving success in sport and in business. It is interesting to hear from the athletes about the approaches they take to setting goals, putting in place a strategy to achieve them, and the hard work and focus involved in meeting and exceeding their targets every day.
Lee Ranson, Co-Chief Executive Officer, Eversheds Sutherland
Eversheds Sutherland is a global top 15 law practice providing legal advice and solutions to a global client base ranging from small and mid-sized businesses to the largest multi-nationals. The firm has teams of lawyers around the world operating seamlessly to deliver the legal know-how and strategic alignment that clients need to help further their business interests.
Eversheds Sutherland shapes its advice to the circumstances and challenges of each project, ensuring the right people are in the right places to offer insight and certainty - from the day-to-day to complex, multi-jurisdictional matters. The firm knows its clients, and the industries and markets they operate in, believing that great relationships yield the best outcomes.
Eversheds Sutherland provides pro bono legal advice to SportsAid which sees its lawyers using their skills and knowledge to give back. The firm is a long-standing partner of the charity and sponsored the annual SportsBall for many years - provoking much healthy internal competition for tickets between its partners, many of whom wanted to attend and take their clients. Since 2006, the firm has also supported over 100 athletes with financial awards.
Eversheds Sutherland has many keen sportsmen and women across the firm who have supported SportsAid through their own individual fundraising efforts in events such as the London Marathon and RideLondon. During the London 2012 Olympic Games, the firm dedicated an entire floor of its London HQ to create 'Athletes House', a temporary home for SportsAid and TASS, which saw a stream of athletes and coaches visiting the offices.
The third annual SportsAid Week saw another magnificent fundraising effort from the charity’s supporters generate over £55,000 to provide backing to the next generation of British sporting talent. The initiative has now raised close to £150,000 since it first took place in 2016 to mark the charity’s 40th anniversary. Next year’s dates have already been announced for 23-29 September as SportsAid Week.
The Vitality Hockey Women’s World Cup 2018 is in full flow with over 100,000 fans expected to visit the Lee Valley Hockey and Tennis Centre throughout the tournament. The demand for tickets is further proof of the growing popularity of the sport across the nation following the London 2012 Olympic Games and Team GB’s gold medal success in Rio four years later. The increase in participation figures make for particularly pleasant reading too.
Rower Holly Dunford, 18, from Tadworth in Surrey, was named as the winner of SportsAid’s prestigious One-to-Watch Award by five-time Paralympic champion Ellie Simmonds OBE at the charity’s annual SportsBall yesterday evening (23 November). She received the award after a sensational year which saw her win gold for Great Britain at the World Junior Rowing Championships with Zoe Adamson in the women’s double.
The Virgin Money London Marathon is one of the world's most famous fundraisers. SportsAid was the first ever official charity of the London Marathon back in 1984.
The Prudential RideLondon-Surrey 100 follows the route of London 2012's Olympic road race through closed streets of London and the green hills of Surrey.