There are many parallels between achieving success in sport and in business. I really believe that through our partnership with SportsAid, we are helping to develop the next generation of British sporting talent.
International law firm Eversheds has been supporting some of the nation's brightest young sports talent with SportsAid since 2006. Through its partnership with the charity, the firm has given awards to over 100 athletes during this period. Keen sportsmen and women at the firm have also supported SportsAid through their own individual efforts in events such as the London Marathon and RideLondon.
Lee Ranson, Eversheds Managing Partner and internal partner sponsor of SportsAid said: “I really believe that through our partnership with SportsAid, we are helping to develop the next generation of British sporting talent. It was great recently to spend time with some of the young athletes that we at Eversheds are supporting.
“There are many parallels between achieving success in sport and in business. It was interesting to hear from the athletes, some as young as 12, about the approaches they take to setting goals, putting in place a strategy to achieve them, and the hard work and focus involved in meeting and exceeding their targets every day.”
During 2012, people from around the firm were particularly excited to be able to support some of its SportsAid alumni who were competing in the Olympics and Paralympics. 2009-11 recipient Hannah Starling made an impressive debut appearance when she competed in an Olympic diving event and reached the semi-finals. Two of the firm’s 2012 SportsAid athletes Lewis Skyers (sighted goalkeeper in blind football) and Victoria Bromfield (table tennis) also competed at the Paralympics.
During the Games, an entire floor of the firm’s London HQ was used to create 'Athletes House', the temporary home for SportsAid and TASS for the duration of the Olympics, which saw a stream of athletes and coaches visiting the offices.
Tim Lawler, Chief Executive of SportsAid said at the time, “Athletes House is great opportunity for us to showcase our work with young athletes at a really exciting time for British sport. We will be highlighting what it will take for the next generation to emulate London 2012's heroes and with the ongoing support of companies like Eversheds, we are confident they will be able to do so.”
Eversheds is also the Presenting Partner of the annual SportsBall, an inspirational event that provokes much healthy internal competition for tickets as all the firm’s partners are keen to attend and take their clients.