Cruiserweight boxer Viddal Riley has joined forces with SportsAid to launch a special YouTube series shining a spotlight on the next generation of British sporting heroes. Viddal was signed by Mayweather Boxing last year and currently holds an unbeaten record (3-0) as a professional. He has become a popular YouTube personality in recent times with over 350,000 subscribers.
The five-episode series, which is supported by Red Monkey Collective and Hogarth Worldwide, sees Viddal meeting talented young athletes in their training environments. He speaks to them about their journeys in sport, the barriers they’ve overcome and what they want to achieve in the future. He also spends time trying out their sports with a few challenges being set for him along the way!
Viddal previously benefitted from SportsAid support when he was an amateur boxer coming up through the ranks. He won silver at the EUBC Junior European Championships as a 16-year-old and went on to represent Team GB at the Nanjing Youth Olympic Games in 2014. His own experiences in boxing put him in the perfect position to understand the athletes and their drive and determination to succeed.
“SportsAid were the first company to fund me which is a big thing,” said Viddal. “It’s hard to put into words how invaluable SportsAid’s support is. The fact that someone can believe in you as much as you believe in yourself, as much as your family does, is a big deal. People were putting time into me, and investing in me – just like you do in a business. It puts pressure on you to keep on pushing and doing well.”
The first episode of the series goes live at 7pm this Sunday (25 August) on Viddal’s YouTube channel. He spends the day with Oliver Lam-Watson, a wheelchair fencer targeting the Tokyo 2020 Paralympic Games, and competes against him on the piste. The next episode sees Viddal gain a taste of track and field with Laviai and Lina Nielsen before Beth Shriever offers an insight into the world of BMX racing.
Gymnast Dominic Mensah and diver Noah Williams headline episodes three and four as Viddal tries out a few flips and dives before closing the series with taekwondo superstar Lutalo Muhammad - an Olympic silver and bronze medallist. The final instalment is due to land the day before SportsAid Week gets underway – an initiative Viddal is proudly acting as an ambassador for this year.
“SportsAid Week shows how the charity is growing, shows the significance of the charity and how influential it can be,” added Viddal. “Hopefully people can get on board and support the future athletes of this country and get us to where we need to be because the last Olympics and Paralympics the medal table was crazy. It goes to show that if we do put in funding and we put in the effort then the success is there.”
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