SPORTSAID BRINGING YOU CLOSER TO THE NEXT GENERATION OF BRITISH ATHLETES

SportsAid is here to bring YOU closer to the country’s most talented young athletes. Who are they? Where do they come from? What have they achieved? What challenges do they face? What are their long-term ambitions? We are going to offer insight and inspiration from our future sporting heroes as we share their stories through a series of written interviews, features and blog posts - alongside a regular stream of exclusive video content.
30 March, 2020
Royal Bank of Canada

SportsAid is here to bring YOU closer to the country’s most talented young athletes. Who are they? Where do they come from? What have they achieved? What challenges do they face? What are their long-term ambitions? We are going to offer insight and inspiration from our future sporting heroes as we share their stories through a series of written interviews, features and blog posts - alongside a regular stream of exclusive video content - hosted on our website and social media channels.

Our aim is to shine a spotlight on the next generation of household names across Great Britain….your local heroes! But this isn’t just about medals won, personal bests and breaking records. We’ll find out more about the person behind the athlete. How do they balance their education with sport? What motivates them? What are their other passions? You will learn about their sporting journeys - and understand the realities of their day-to-day lives - whilst also hearing their views on a wide range of discussion points.

Since 2012, Sportsbeat, a creative multimedia agency which acts as an official content provider for many of the biggest names in sport, has worked in partnership with SportsAid. They are helping us to develop a whole bank of new content which you will see on our website, Twitter, Instagram, Facebook, LinkedIn and YouTube. And it’s not just our currently supported athletes who we’ll be speaking to – there will be plenty of uplifting content from their parents and guardians as well as our extensive alumni.

Here is a taster of what you can expect....

Para-swimming sensation Ellie Challis, 16, is in the hotseat for the first instalment of our weekly Quickfire Questions! Who is her sporting hero? What is her favourite treat after a competition? Does she have any pre-race superstitions? And the all-important question….tea or coffee?!



Gymnastics prodigy Naana Oppon, 13, reveals how she started tumbling, the adrenaline-buzz she feels from competing in big arenas, how she has previously learnt from her mistakes to overcome moments of adversity, and the influence her family have had on her development so far.

Taekwondo star Jacob Fairhead, 15, makes the first contribution to 'Inside My World', our new blog series, as he provides a detailed insight into how he is currently managing his training schedule and studying from home during the COVID-19 outbreak.

Kay Adlington, mother of double Olympic champion Rebecca, Paul Cullen, father of European Junior BMX gold medallist Ross, and Paul Challis, father of para-swimming world record holder Ellie, talk about the challenges faced by parents and guardians - the ‘team behind the team’.

This new content is for the whole SportsAid family – athletes, alumni, parents and guardians, commercial partners, sporting bodies, supporters, fundraisers….and for anyone with an interest in sport! We are looking to provide a platform for the country’s most talented young athletes to express themselves, and for parents and guardians to share their experiences. We hope you will enjoy the stories and features we have produced with Sportsbeat and perhaps this may act as a small release or inspiration during the ongoing COVID-19 situation.

As you can imagine, this is a very challenging time for SportsAid athletes. Many of them are beginning to adjust to their GCSEs and A-Levels being cancelled, or the uncertainty around university degrees for some – and all this on top of the obvious impact on their training and competition schedules. To try to help, SportsAid will be making an announcement soon about the support and provision we are putting in place for athletes and their parents and guardians – both during the COVID-19 situation and beyond! Watch out for an update on this.

**ALL OF THE VIDEO CONTENT RECORDED TOOK PLACE DURING FEBRUARY AND EARLY MARCH 2020 – PRIOR TO ANY GOVERNMENT GUIDANCE ON COVID-19**

In this article

Royal Bank of Canada

Partner