SportsAid’s annual athlete survey records highest total for overall average spend
SportsAid can reveal the overall average spend on sport for young talented athletes stood at £7,266 during 2017/18 - the highest total ever recorded by the charity. The results come from the charity’s 11th annual athlete survey, delivered by Nunki Solutions, and show a jump of over £849 when compared to the previous 12 months. That’s a total commitment of over £7 million for the 1,093 athletes supported by SportsAid.
That’s a total commitment of over £7 million for the 1,093 athletes supported by SportsAid over the course of the year. SportsAid conducts the athlete survey to help highlight and better understand the sacrifices made by young sports stars and their families to train and compete. The first SportsAid survey, launched in 2007/08, recorded the lowest overall average at £4,885 per athlete.
The majority of athletes supported by SportsAid are aged between 12 and 18 years old, with a typical award value of £1,000 per athlete. For 2017/18 the survey was completed by 745 athletes with a near even gender split (51% male, 49% female). The questions asked covered a range of topics including finance, biggest challenges, key motivations, targets for the future and the importance of SportsAid support.
The Bank of Mum and Dad, British sport’s most loyal and longstanding ‘sponsor’, committed over £7m to support their talented children over the last 12 months.
The overall average spend for a SportsAid athlete has risen from £4,885 to £7,266 over the last 11 years – that’s a difference of £2,381.
Nearly 12% of athletes (90 in total) who responded to the survey would have had to either give up their sport or consider doing so without their SportsAid award.
Travel, equipment and accommodation are the main costs facing SportsAid athletes with balancing different areas of their lives being the biggest challenge.
SportsAid athletes cover 43 miles a week in training – that’s the same as running from Kensington Palace to Windsor Castle....and back!
SportsAid athletes travel 828 miles every month to train and compete - the equivalent distance of driving from John O’Groats to Land’s End.
59% of SportsAid athletes revealed they would not have been able to train and compete as much without the charity’s support.
The Paris 2024 Olympic and Paralympics is the key long-term aim for 44% of SportsAid athletes.
25% of disabled athletes said the London 2012 Olympic and Paralympics was their single biggest inspiration for taking up their sport competitively.
There was a total of 745 respondents – that’s a response rate of 69%. It’s the highest number of athletes that have responded to the survey in five years. These athletes are the country’s brightest prospects. Each year, they are nominated to SportsAid by the national governing bodies of more than 60 sports.
Near even gender split (51% male, 49% female) overall with a slight skew among disabled athletes (57% male, 43% female).
83% non-disabled (618 athletes) and 17% disabled (127 athletes).
87% compete in an Olympic and Paralympic discipline (13% from neither).
The overall average spend for a SportsAid athlete has risen to £7,266. That’s a jump of £2,381 (over 32%) when compared to the first survey conducted in 2007/08 – underlining the importance of the charity’s support. It’s also an increase of £849 since last year.
100% of SportsAid athletes considered the award to be essential or helpful as it enable them to continue training and competing in their sport.
10% (that’s 75 athletes) would have had to consider giving up their sport without SportsAid. 2% (15 athletes) would have been forced to stop.
84% said the SportsAid award has relieved the financial pressure of their sport. 66% of athletes receive no other forms of financial backing.
Travel is the single greatest expenditure for 43% of SportsAid athletes – equipment (14%) and accommodation (12%) are the next biggest outlay.
73% feel costs are rising overall with 23% seeing no change. The remaining 4% believe their costs have fallen.
93% of athletes have spent part of their SportsAid award on travel with 82% also paying towards accommodation and equipment costs.
BIGGEST CHALLENGES AND TRAINING HARD
SportsAid athletes show incredible levels of commitment and determination as they strive to reach the top of their sport. They usually train during the evening but many have early morning sessions too. They travel great distances to be able to keep up with their sporting schedule – balancing this with an already hectic lifestyle.
On average, a SportsAid athlete covers 43 miles a week in training.
67% of athletes spend up to 20 hours per week training (the average is 17 hours).
On average an athlete travels 207 miles every week to get to training and competitions. 36% have to clock up 200 miles and above.
Majority of athletes train between 5pm and 9pm (76%). 29% do sessions early in the morning within the window of 5am and 9am.
59% find balancing all the different areas of their lives as one of the biggest challenges. Money is an area of concern for 52%.
INSPIRATIONS AND MOTIVATORS
SportsAid beneficiaries see their family, as well as witnessing the success of other athletes, as the main driving forces behind why they took up their sport. Their key motivation as to why they continue is the opportunity to compete internationally at the highest level – this next generation have ambition and aspirations. Many disabled athletes have been specifically inspired by the London 2012 Olympic and Paralympic Games.
29% of SportsAid athletes revealed their family acted as the single biggest inspiration when taking up their sport competitively. 12% saw it as their coach.
18% of disabled athletes said the London 2012 Olympic and Paralympic Games was their single biggest inspiration compared to 9% non-disabled.
13% say the success they’ve had so far in sport is what continues to motivate them. Competing at the highest level internationally is the reason for 52%.
11% of athletes say the enjoyment they feel from training and competing in their sport motivates them to continue pursuing their goals.
Over a third of SportsAid athletes are pushing for the Paris 2024 Olympic and Paralympics – 44% seeing this as their main long-term target. 34% are aiming for Tokyo in comparison.
IMPORTANCE OF THE SPORTSAID AWARD
SportsAid athletes have felt the impact of the charity’s backing. The finance and recognition from SportsAid has given them a motivational boost while supporting them in reaching their targets. For many, it has enabled them to train and compete more often as they look to progress in their sporting careers.
97% said the SportsAid award they received motivated them. 98% revealed it had helped them to achieve their goals. 100% feel SportsAid support is either helpful or essential.
71% feel SportsAid support is helping them progress. 54% revealed they would not have been able to train and compete as much without SportsAid.
Receiving a SportsAid award has seen 51% of athletes able to focus more on their sport. 41% have improved their ranking with the charity’s support.
48% feel they have more self-belief having been presented a SportsAid award. 23% used their SportsAid award to help them recover from injury.
Her Royal Highness The Duchess of Cambridge will join a SportsAid event dedicated to championing the parents and guardians of talented young athletes while highlighting the important role they continue to play in British sporting success on a visit to the London Stadium on Wednesday 26 February 2020. The Duchess has been the Patron of SportsAid since 2013.
Skeleton star Amelia Coltman made a huge statement on the international sliding scene as she recently won the overall Europa Cup title in her first competitive season. The 23-year-old emerged victorious in the eight-race series as she claimed five medals - two gold, two bronze and one silver - to finish 43 points clear of the standings. She is the first woman to be crowned champion in her inaugural campaign.
SportsAid is looking to appoint a Corporate Fundraising & Events Manager to propel its new business development plan and support its exciting growth. You will be a key part of the income generating team, developing new business opportunities and resources to help talented young sports people. You will support the implementation and delivery of SportsAid’s fundraising strategy and take responsibility for the delivery of key events.