James is the DiSE Officer at SportsAid. He joined the charity in 2024 having previously worked for a DiSE Training Provider for 10 years.

Lizzie supports SportsAid’s corporate partners to maximise their relationship with the charity across areas such as programme funding, sponsorship, fundraising and employee engagement. She brings experience from roles at Battersea Dogs & Cats Home, LOCOG for the London 2012 Olympic Games and the Youth Sport Trust. 

Toyin is responsible for overseeing the various communications to and from athletes, parents and guardians, and National Governing Bodies (NGBs), as well as supporting the delivery and allocation of SportsAid awards. She joined SportsAid in 2024 and has a master’s degree in Sport and Exercise Psychology.

Serena is responsible for the charity’s fundraising strategy. She has two decades of experience leading business development teams in the private sector (Novartis, Eli Lilly) and the third sector (Breast Cancer Now, Frontline Aids) and substantial expertise in corporate partnerships and philanthropy as a consultant.

Anna’s role is to develop new partnerships with companies and brands. She joined SportsAid in 2023 and has previously worked at various organisations across sport and the charity sector including Cystic Fibrosis Trust, StreetGames and ParalympicsGB.

Jo leads on the Backing The Best Programme on behalf of Sport England. She joined SportsAid in 2023 having previously worked at The FA with the England Para Football Teams and the English Institute of Sport with a variety of Olympic and Paralympic sports. 

Cassie joined SportsAid in 2023 and oversees the charity’s signature events, in addition to managing key partnerships to deliver impactful activations and foster strategic relationships. Cassie’s role involves shaping and supporting collaborations that resonate with SportsAid’s mission and objectives. She brings valuable experience from her recent work with UEFA Women’s EURO 2022 and The FA.

Tim has more than 25 years of experience of working in sports management. He joined SportsAid in 2004 after a long spell as Managing Director at Saracens Rugby Club. Tim's role is to lead the team and the charity in helping talented young sports people.