Meet the Team

Adam Joelson
Finance Manager

Adam is responsible for financial and management accounting, VAT, Gift Aid, payroll, governance and IT strategy. He joined SportsAid in 2018 and has been in the charity sector for over two decades with roles at ABF The Soldiers’ Charity and Parkinson’s UK. 

0208 017 2320
Adam Murphy
National Awards Manager

Adam is responsible for managing and developing the process of athlete nominations by the National Governing Bodies (NGBs) and the subsequent allocation of SportsAid awards. He joined the charity in 2019 and previously worked at British Swimming.

0208 017 2320
Alice Radford
Head of Policy & Culture

Alice returned to SportsAid in 2015 after leaving the charity in 2010 to work for the Youth Sport Trust. She delivers the Backing The Best programme on behalf of Sport England. She is also the Lead Safeguarding Officer for SportsAid. 

0208 017 2320
Anna Wyatt
New Partnerships Manager

Anna’s role is to develop new partnerships with companies and brands. She joined SportsAid in 2023 and has previously worked at various organisations across sport and the charity sector including Cystic Fibrosis Trust, StreetGames and ParalympicsGB.

0208 017 2320
Cassie in a stadium
Partnerships and Key Events Manager

Cassie joined SportsAid in 2023 and is the main contact for the charity's currently supported athletes. She maintains regular communication to keep updated on their progress. She also plays a key role in supporting and managing partnerships.

ContentImageTemplate_HILARY SAHOTA (1).jpg
Backing The Best Support Officer

Hilary joined SportsAid in 2021 having previously worked for the International Wheelchair and Amputee Sports Federation (IWAS). She is responsible for the support and delivery of the Backing The Best Programme on behalf of Sport England. 

0208 017 2320
Jan Brown
Finance and Administration Support

Jan joined the team in 2005 and works primarily on finance and administration for SportsAid and the Sport England Talented Athlete Scholarship Scheme (TASS). She is a Lead Equality Officer for SportsAid and helps support the delivery of events for the charity. 

0208 017 2320
Richard Bates
Communications Manager

Richard joined SportsAid from Kick It Out, football's equality and inclusion organisation, in 2015. He manages all of the charity's communications including its website, social media platforms, newsletters, branding, public relations and marketing materials. 

0208 017 2320
Event Story Blank
Backing The Best Programme Manager

Jo leads on the Backing The Best Programme on behalf of Sport England. She joined SportsAid in 2023 having previously worked at The FA with the England Para Football Teams and the English Institute of Sport with a variety of Olympic and Paralympic sports. 

0208 017 2320
Serena Castiglione
Head of Fundraising

Serena is responsible for the charity’s fundraising strategy. She has two decades of experience leading business development teams in the private sector (Novartis, Eli Lilly) and the third sector (Breast Cancer Now, Frontline Aids) and substantial expertise in corporate partnerships and philanthropy as a consultant.

0208 017 2320
Tim Lawler MBE
Lawler MBE
Chief Executive

Tim has more than 25 years of experience of working in sports management. He joined SportsAid in 2004 after a long spell as Managing Director at Saracens Rugby Club. Tim's role is to lead the team and the charity in helping talented young sports people. 

Toyin staff
Athlete Liaison Officer

Toyin is responsible for overseeing the various communications to and from athletes, parents and guardians, and National Governing Bodies (NGBs), as well as supporting the delivery and allocation of SportsAid awards. She joined SportsAid in 2024 and has a master’s degree in Sport and Exercise Psychology.

0208 017 2320