Meet the Team

Adam Joelson
Finance Manager

Adam is responsible for financial and management accounting, VAT, Gift Aid, payroll, governance and IT strategy. He joined SportsAid in 2018 and has been in the charity sector for over two decades with roles at ABF The Soldiers’ Charity and Parkinson’s UK. 

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Adam Murphy
National Awards Manager

Adam is responsible for managing and developing the process of athlete nominations by the National Governing Bodies (NGBs) and the subsequent allocation of SportsAid awards. He joined the charity in 2019 and previously worked at British Swimming.

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Alice Radford
Head of Policy & Culture

Alice returned to SportsAid in 2015 after leaving the charity in 2010 to work for the Youth Sport Trust. She delivers the Backing The Best programme on behalf of Sport England. She is also the Lead Safeguarding Officer for SportsAid. 

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Cassie in a stadium
Athlete Liaison & Partner Engagement Manager

Cassie joined SportsAid in 2023 and is the main contact for the charity's currently supported athletes. She maintains regular communication to keep updated on their progress. She also plays a key role in supporting and managing partnerships.

Graham Dandy
Partnership Manager

Graham joined SportsAid in 2005 having previously worked at Saracens Rugby Club and the Tour of Britain. He is responsible for the charity's corporate partnerships and fundraising, and marketing and promotional initiatives with SportsAid's alumni. 

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Backing The Best Support Officer

Hilary joined SportsAid in 2021 having previously worked for the International Wheelchair and Amputee Sports Federation (IWAS). She is responsible for the support and delivery of the Backing The Best Programme on behalf of Sport England. 

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Jan Brown
Finance and Administration Support

Jan joined the team in 2005 and works primarily on finance and administration for SportsAid and the Sport England Talented Athlete Scholarship Scheme (TASS). She is a Lead Equality Officer for SportsAid and helps support the delivery of events for the charity. 

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Richard Bates
Communications Manager

Richard joined SportsAid from Kick It Out, football's equality and inclusion organisation, in 2015. He manages all of the charity's communications including its website, social media platforms, newsletters, branding, public relations and marketing materials. 

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Tim Lawler MBE
Lawler MBE
Chief Executive

Tim has more than 25 years of experience of working in sports management. He joined SportsAid in 2004 after a long spell as Managing Director at Saracens Rugby Club. Tim's role is to lead the team and the charity in helping talented young sports people.