Ama is a former captain of the England Netball team who led her country to a gold medal at the Gold Coast 2018 Commonwealth Games. She has been capped 100 times for the Roses and most recently played for the Northern Mystics. She is also a qualified lawyer and was a member of the Birmingham 2022 Commonwealth Games Organising Committee.

Penny is the Chief Marketing Officer of UKTV, part of BBC studios, and leads the Marcomms division for its seven channel brands – Dave, Gold, Drama, W, Alibi, Eden and Yesterday – as well as its streaming service UKTV Play. She was previously SVP, CMO for ViacomCBS UK (now Paramount) and was formerly Head of Consumer Communications at Vodafone UK.

Heather is the Director of Audiences at the Southbank Centre. She previously held positions at the Pittsburgh Symphony Orchestra, the August Wilson Center for African American Culture, the Natural History Museum, the National Theatre and the English National Ballet. She has worked as a consultant for the Talawa Theatre Company among others.

Tim has more than 25 years of experience of working in sports management. He joined SportsAid in 2004 after a long spell as Managing Director at Saracens Rugby Club. Tim's role is to lead the team and the charity in helping talented young sports people. 

Adam is responsible for managing and developing the process of athlete nominations by the National Governing Bodies (NGBs) and the subsequent allocation of SportsAid awards. He joined the charity in 2019 and previously worked at British Swimming.

Jan joined the team in 2005 and works primarily on finance and administration for SportsAid and the Sport England Talented Athlete Scholarship Scheme (TASS). She is a Lead Equality Officer for SportsAid and helps support the delivery of events for the charity.