Aldi
Aldi UK is incredibly proud to enter another year of support to SportsAid. Along with our partnership of Team GB and ParalympicsGB, we strive to fuel British Sport at all levels, from emerging talent to elite performers on the world stage.
SportsAid plays a crucial role in developing the next generation of British athletes. This collaborative partnership enables us to nurture British talent but also promote our core values of a healthy lifestyle, inclusivity and supporting our grassroot communities. We look forward to continuing our partnership into 2025 and supporting Britain’s future sporting stars.
Inspiring a Generation
Aldi is UK’s fourth-largest supermarket and a discount retailer with a global presence. Aldi has over 6,520 stores across 11 countries and employs over 155,000 people. And in the UK and Ireland, Aldi just opened its 950th store and plans to open a new one each week, on average.
Aldi is the Official Supermarket Partner of Team GB and ParalympicsGB. The supermarket has partnered with them since 2015 and 2022 respectively - and is supporting them through to Paris 2024. Aldi also works alongside Team GB and ParalympicsGB on its ‘Get Set to Eat Fresh’ programme.
The Get Set family of programmes were originally created as the official London 2012 education programme, to use the Olympic and Paralympic Games to inspire a generation of young people, with ‘Get Set to Eat Fresh’ started as part of Team GB and Aldi’s partnership in 2015.
‘Get Set to Eat Fresh’ is a nationwide education programme designed to help young people aged 5-14 years develop the skills required to cook nutritious, low-cost meals. Aldi has so far engaged more than two million children since 2015 and is aiming to educate an extra one million children about affordable healthy eating by the end of 2024.
Our Partnership
Aldi provides young athletes with financial support, recognition and personal development opportunities through its Rising Stars programme with SportsAid. Each athlete receives an annual £2,000 award which contributes towards costs such as travel, accommodation, equipment and nutrition.
Aldi is also delivering quarterly workshop sessions on a range of topics to help nurture athletes beyond their sport. This includes top tips on healthy eating and performance nutrition, ensuring restful sleep, managing mental wellbeing, as well as social media and media training.
In addition, the young athletes are be involved with the promotion of the supermarket’s ‘Get Set to Eat Fresh’ programme which aims to educate children on the importance of a healthy diet and has reached over 2.1 million young people since it launched in 2015.
Our Partners
