SportsAid's partners are vital to the success of young athletes throughout Great Britain. Create a unique partnership of your own and build a long-lasting relationship with the brightest sporting prospects.


SportsAid has a wide variety of existing partnerships which play a key role in supporting the development of the next generation of British sporting heroes. There are many ways for your organisation to get involved with the charity. Each partnership is unique, built entirely around your priorities, but has a shared goal of helping young people to succeed in sport.

SportsAid's commercial partners range from local businesses to companies such as Royal Bank of Canada, GVC, Nelsons and Hogarth Worldwide. Many of these partnerships see the athletes benefiting from additional support, particularly through educational workshops and buddy schemes, to broaden their skillset and encourage further personal development.

The charity also works with many local authorities and County Sports Partnerships (CSPs) across the country to decide which athletes to support in their region. A number of trusts and charitable funds partner with SportsAid to make a difference to young people - in certain cases this can focus on a specific area, such as disability sports, depending on their goals.

Other partners like to work together to put on local fundraising events, such as lunch clubs, where they present cheques to athletes from their area. SportsAid is also a popular 'chosen charity', especially during an Olympic and Paralympic year, because sport has so many connections to the world of business and can be a great motivating factor for staff!


Each partnership is unique but what every partner gets is exclusive access to the athletes they are supporting. You could start at any point during the year and there is no set number of athletes. The typical SportsAid award they receive is £1,000 a year. The opportunities to engage with the charity are reflected in the scale of the partnership which may include....

  • Choose your athletes based on which sport they compete in, where they live, etc.
  • Give cheques to your athletes at a launch event (or send them in the post)
  • Start to build a relationship with your athletes to follow their progress
  • Invite your athletes and even an Olympian or Paralympian to attend an event or workshop
  • Offer your staff a guaranteed place for the Virgin Money London Marathon or Prudential RideLondon
  • Get regular news updates from SportsAid
  • Use SportsAid's logo and images on your website
  • Be featured on the 'Our Partners' page on SportsAid's website
  • Publish an announcement on SportsAid's website (if supporting five or more athletes)


"The support I received from RBC helped to relieve the financial burden of equipment, accommodation and travel costs in particular. The recognition that came with receiving a SportsAid award was massive in giving me the added confidence and motivation to continue working hard in my development into a Great Britain and England hockey player."

"I remember attending a SportsAid launch event at the RBC offices in London alongside the other supported athletes. The event made me feel a close connection to the company and their employees instantly; I felt part of a wider SportsAid and RBC 'family'. Little touches such as being sent a RBC hoodie and sports holdall as well. RBC went above and beyond! 

"The support I received from RBC was invaluable during the early part of my hockey career and certainly provided me with an added boost. The thought of being supported from people outside of my sport and support network meant a lot to me as a young athlete. I will always be extremely grateful to RBC and SportsAid for the impact they had on my journey."

Emily Defroand is a Great Britain and England hockey player. She won a bronze medal at the Gold Coast 2018 Commonwealth Games. Emily received SportsAid awards from RBC in 2015 and 2016, and continues to support the charity as an ambassador.