Royal Bank of Canada

Royal Bank of Canada
Partner since 2014


RBC’s support of young athletes is incredibly important. They are under tremendous pressure with the amount of time they have to put into their training, the travelling they do, being away from family and friends, and trying to fit in school work and education. Hopefully our donations help the athletes on the way to achieving their potential.

Dave Thomas, CEO, RBC Capital Markets – Europe

Helping communities prosper

Royal Bank of Canada is Canada’s largest bank, and one of the largest banks in the world, based on market capitalization. One of North America’s leading diversified financial services companies, it provides personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis.

RBC has approximately 81,000 employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the United States and 35 other countries. RBC helps communities prosper, supporting a broad range of community initiatives through donations, community investments and employee volunteer activities. 

 

Our partnership

Royal Bank of Canada provides young British athletes with financial support and recognition through its partnership with SportsAid. Each athlete receives an annual £1,000 award which contributes towards costs such as travel, accommodation and equipment. This year, RBC is helping 50 up-and-coming sports stars across 31 disabled and non-disabled disciplines.

RBC operates a buddy scheme which sees its employees offer mentoring to the athletes outside of their usual support network. The staff are excellent fundraisers and have generated more than £330,000 for SportsAid. They regularly take part in challenge events and represent the charity in large numbers at the London Marathon, RideLondon and Tough Mudder. 

SportsAid was also the chosen charity for the RBC Ride for the Kids in June 2018 as 47 riders, all of mixed abilities, completed the two-day cycle from London to Bruges. The team covered 184 miles each, equating to 8,648 collectively, and raised more than £60,000 as the ride helped to launch the return of the #MyMiles Challenge for SportsAid Week 2018. 

Since the partnership began four years ago, RBC has enjoyed a number of success stories with double Paralympic champion Georgie Hermitage supported by the bank in 2014 and 2015. The current cohort includes twin sisters Shannon and Cheriece Hylton, who are 200m and 400m runners respectively, and Commonwealth gold medallist Reuben Arthur. 

 

Our impact

“It’s always in my head that I’m pushing [to achieve in sport] for SportsAid, to raise awareness of such a wonderful cause, and also for the members of RBC who do so much to provide for us as athletes. When I’m on the track, all I’m thinking about is performing at my best because people are taking the time to support me. I always want to give back to them.”

Sheikh Sheikh is a T54 wheelchair racer who competes in the 100m, 200m and 400m. He has received SportsAid awards from RBC in 2014, 2015, 2016 and 2017.

Latest news

RBC Ride for the Kids raises over £60,000 for SportsAid
15 Jun 2018

RBC Ride for the Kids has raised more than £60,000 for SportsAid as a team of 47 riders, all of mixed abilities, completed the two-day cycle from London to Bruges. Royal Bank of Canada (RBC) has been a partner of SportsAid since 2014 and provides financial support to 50 young talented athletes every year through the charity. The team covered 184 miles each, equating to 8,648 collectively, in support of the next generation.

#MyMiles challenge set for SportsAid Week return as RBC Ride for the Kids helps launch
08 Jun 2018

SportsAid Week 2018 will see the return of the #MyMiles challenge this September as the British public pays tribute to the commitment shown by the next generation of sporting talent. The social media campaign was launched last year to shine a spotlight on the training young sports stars undertake, day after day, as well as the challenges they face. On average, a SportsAid athlete covers 43 miles under their own steam every week.

Royal Bank of Canada – ‘We are helping young athletes achieve their sporting ambitions'
21 Aug 2017

Royal Bank of Canada (RBC) has helped over 200 young British athletes since its partnership with SportsAid began in 2014. One of the world’s largest banks, RBC employs approximately 81,000 full and part-time employees who serve over 16 million personal, business, public sector and institutional clients in 39 countries. It has a long history of operating in Europe which stretches back to 1910.

Events

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Apr 2019
Virgin Money London Marathon 2019 Royal Observatory Greenwich Park London SE10 8QY

The Virgin Money London Marathon is one of the world's most famous fundraisers. SportsAid was the first ever official charity of the London Marathon back in 1984.