Royal Bank Of Canada
Talented young athletes give so much in pursuit of their potential, and RBC is proud to play a part in supporting them at such an important stage in their lives.
“Through our long-standing partnership with SportsAid, we are able to help ease some of the financial pressures athletes face, while also helping them feel recognised, supported and better equipped for the journey ahead.
“SportsAid Connect, powered by RBC, is an exciting next step in that support, bringing trusted guidance, learning and community together in one place. It reflects our shared commitment to equipping young people with the skills, confidence and opportunities they need to thrive, within sport and beyond it.
Helping Communities Prosper
Royal Bank of Canada is Canada’s largest bank, and one of the largest banks in the world, based on market capitalization. One of North America’s leading diversified financial services companies, it provides personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis.
RBC has approximately 97,000+ employees who serve more than 17 million clients in Canada, the United States and 27 other countries.
RBC helps communities prosper, supporting a broad range of community initiatives through donations, community investments and employee volunteer activities.
Partner since 2014
Royal Bank of Canada is one of SportsAid’s most significant long standing corporate partners, investing in the charity’s work to ensure talented young athletes across the UK can access support at a crucial stage in their sporting journey.
Since 2014, RBC has contributed more than £1.25 million in financial and developmental support, helping SportsAid support over 500 athletes with the costs and challenges of progressing in sport.
This support has been delivered through company funding, employee fundraising, RBC Ride for the Kids, mentoring, specialist workshops, employee engagement and wider development opportunities beyond the field of play.
Together, SportsAid and RBC are helping young athletes access the financial assistance, guidance, confidence and life skills they need to pursue their potential in sport and beyond.
A partnership with shared purpose
The partnership brings together SportsAid’s vision for a more connected and rounded model of athlete support with RBC’s Purpose Framework, Ideas for People and Planet.
Both organisations share a belief that young people should have access to the support, skills and opportunities they need to realise their potential.
Through RBC’s investment in SportsAid’s wider work, that shared purpose is turned into practical support for emerging athletes, from financial assistance and development opportunities to guidance, encouragement and community at a stage when it can make the greatest difference.
SportsAid Connect, powered by RBC
The partnership has evolved further through the creation of SportsAid Connect, powered by RBC.
Made possible through RBC’s support, SportsAid Connect represents a significant step forward in how SportsAid can support athletes and the people around them. It extends the reach of the partnership beyond financial assistance, creating a more connected and accessible way for athletes, parents and caregivers to access trusted guidance, learning and community.
Through the platform, RBC is helping SportsAid respond to the wider realities of the athlete journey, supporting young people not only with the costs of sport, but with the confidence, skills and insight they need to thrive within and beyond their sport.
The Life Skills Hub, supported by RBC, brings that ambition to life through practical support across financial literacy, mental wellbeing and personal communication, helping athletes build confidence for the opportunities and challenges ahead.
With RBC’s support, SportsAid Connect also creates a foundation to extend support more widely across the talent pathway, helping more emerging athletes access trusted guidance, encouragement and practical support in the years ahead.
“RBC’s partnership with SportsAid shows what can happen when two organisation’s values align and a shared belief in young people is turned into meaningful action.
“For talented young athletes, the journey can be exciting, but it can also be demanding, uncertain and financially challenging. RBC’s support helps us stand alongside athletes and their families at a crucial stage, giving them not only practical assistance, but a sense that their potential is recognised and worth investing in.
“Through SportsAid Connect, powered by RBC, we are building on that commitment in a powerful way. Together, we are creating a more connected and accessible source of reliable support, helping athletes and families feel informed, encouraged and part of a community that understands the exciting journey they are on.”
Tim Lawler MBE
Chief Executive, SportsAid
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